Pageants VS Shows

In the Art of Female Impersonation you have so many entertainers that its hard to stay on top! In order to keep your name flowing and out and about you do pageants! W/ pageants.. The more you win (for lack of better words) the higher ranked you are! Well, I have seen girls who are CRAZY MAD AMAZING in pageants and yet are ABSOLUTLY HORRIBLE in a show and vise virsa.... How Important is it to be good in pageants? How Important is it to be good in shows? AND How is it Important to be good in both?

What is more Important?

Besides Talent , what is the most important categorie?